Make Courageous Decisions (and Coffee)
In 2008, Howard Schultz’s coffee company seemed like it had reached its peak. Their customer service — a feature as important as their coffee — was slipping. So he made the bold decision of closing every store for retraining. Then in 2009, eyeing opportunity in the stale instant-coffee market, he launched Via, a daring product that made $250 million in 2011. As a leader, Schultz’s decisive, courageous choices kept the company from cooling. But it’s actually four cups of aged Sumatra (black) that fuels him every day.
How These 24 Business Leaders Stay Productive and Successful
What do people like Jeff Bezos, Marissa Mayer, and Richard Branson do to stay on top?
Howard Schultz, Chairman and CEO of Starbucks
Full List
How These 24 Business Leaders Stay Productive and Successful
- Jeff Bezos, CEO of Amazon
- Marissa Mayer, President and CEO of Yahoo
- Richard Branson, Founder of Virgin Group
- Sergey Brin, Co-founder of Google
- Ursula Burns, Chairman and CEO of Xerox
- Warren Buffett, Chairman and CEO of Berkshire Hathaway
- Tim Cook, CEO of Apple
- Martha Stewart, Founder of Martha Stewart Living
- Jack Dorsey, Co-founder of Twitter, Founder and CEO of Square
- Reed Hastings, Co-founder and CEO of Netflix
- Indra Nooyi, Chairperson and CEO of PepsiCo
- Drew Houston, Founder and CEO of Dropbox
- Virginia Rometty, Chairman, President and CEO of IBM
- Tony Hsieh, CEO of Zappos
- Jeffrey Immelt, Chairman and CEO of General Electric
- Rupert Murdoch, Chairman and CEO of News Corporation
- Sheryl Sandberg, COO of Facebook
- Larry Page, Co-founder and CEO of Google
- Howard Schultz, Chairman and CEO of Starbucks
- Meg Whitman, President and CEO of Hewlett-Packard
- Biz Stone, Co-founder of Twitter
- Evan Williams, Co-founder of Twitter
- Mark Zuckerberg, Founder and CEO of Facebook
- Jamie Dimon, Chairman, President and CEO of JPMorgan Chase