As the CEO of toy company GoldieBlox, Stanford-educated engineer Debbie Sterling wants to disrupt the “pink aisle” with an alternative to princess attire, tea sets, and glitter. “Little girls need to realize that construction play and engineering work can be fun,” she told the Boston Globe. Her company’s latest ad features 3 girls crafting a Rube Goldberg machine to the tune of a re-imagined version of the Beastie Boys’ Girls, and it’s taking the web by storm.
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[youtube=http://www.youtube.com/watch?v=UFpe3Up9T_g]